Saturday, April 11, 2009

How to improve internet search marketing strategies

internet search marketing

By StreetBloggers

Six Search Engine Marketing Strategies. Search engine marketing involves keeping your content fresh, using keywords that put you at the top of the first page and obtaining as many links to your site from other websites as possible.

1. Search engines love updated content. Pay attention to which sites show on the first page and you will notice that among the sites in keyword competition, it is the sites with the most updated content that win out. Either write your own articles and upload your own graphics and photos or outsource the job to freelancers.

There are many freelancers who write for reasonable rates. With one good writer or writing team, you can improve your site's rankings dramatically. Make sure the writer you choose understands SEO.

2. Keyword strategies include going for those people who instead of searching for 'weight loss' search for 'how to lose 20 pounds fast' and other more specific terms. Do not stuff your pages with keywords. The recommended density of keywords is between 2 and 3 percent of the text on your page.

Excessive keyword phrases are not only recognizable to search engines as 'stuffing', they can ultimately affect the quality of the writing. This is where LSI comes in. LSI involves using phrases that are synonymous with your original keyword phrase. Learn about LSI!

3. The more relevant sites that link to your page, the better your rankings will be. For example, if you sell creative scrap booking products, try putting links about your self-designed scrap booking pages on sites that instruct people on how to scrap book. This is one way of 'piggy backing' on the keywords used by other sites.

Write your own articles or have a freelance writer write some for you. Submit them to article directories and allow other sites to use them providing they leave the resource box or by-line connected to the article. It is a 'scratch my back and I'll scratch yours' strategy and it works for both sides.

4. You can use your blog for more internet search marketing. If you update your blog daily and ping it with blog directories, you will see an increase in your blog's search engine rankings. Link to your site from your blog. This is another means of piggy backing.

5. Purchasing clicks on search engines is another strategy used in internet search marketing. This is how sites are placed in 'sponsored sites' at the very top of the page and along the right hand side on Google. Depending on the keywords you use for this strategy, you will have to pay a few pennies to several dollars in order to beat out your competition.

Yahoo allows you to set a daily maximum amount of money for clicks. If your site is brand new, try the lowest amount of money for a week or so to test how many clicks you get and how many sales you make from those clicks.

6. Monitor your site traffic on at least a weekly basis. Note how much of your traffic is coming from regular internet search engine marketing. After a couple of weeks of tracking, make small changes to optimize your site's search engine rankings. Continue looking for ways to improve on your site.

Gather all the information you can find on each of these strategies. Internet search marketing, as with all other forms of marketing, is constantly changing. Stay up to date on everything there is to know about search engine marketing and you will see your sales increase considerably!

About the Author: Karla Whitmore is a creative freelance writer dedicated to supplying fresh, original and SEO rich content and plr to online businesses, webmasters and affiliate marketers.2008

internet search marketing

Wednesday, April 8, 2009

How to Search Engine Optimization for Internet Marketing

internet search marketing

By amandalyn

Search Engine Optimization (SEO) is a necessary piece to any Internet search marketing campaign. If you don’t take the time to have your website optimized for search engines, then you are losing vital traffic flow to your website.

Step 1 Search Engine Optimization (SEO) is a necessary piece to any Internet marketing campaign. If you don’t take the time to have your website optimized for search engines, then you are losing vital traffic flow to your website. SEO is also one of the best ways for free online advertisement for your business.

Step 2 SEO is a ranking system designed by search engines to produce the best results to a search engine keywords search. The ranking system uses an algorithm that consists of many factors and variables.

Step 3 Applying different SEO strategies can allow for a favorable ranking among the search engines. Keywords density, titles, inbound links, META Tags and keyword prominence are just the biggest factors used by search engines to rank websites, but not all the factors.

Step 4 Keywords density is how many times your keywords appear in your content. Keywords prominence is knowing how to include keywords in embedded HTML code (META Tags) and in your website content. Keywords need to be properly placed in the beginning of your website to effectively utilize the SEO advantages.

Step 5 Place inbound links on other high-ranking websites because the ranking system uses the actual ranking of the website that hosts your inbound link to determine the ranking value of your inbound link.

Step 6 Now that you understand the basic SEO concepts, you need to realize why the SEO rankings are so important. Internet users perform millions of searches on search engines every day. These users mainly only visit the top listed results to their inquiry. So, if you are not optimizing your website, you are losing not only free advertisement but the potential for unlimited web traffic.

Step 7 It is in your best interest to recruit the assistance of a SEO professional to effectively optimize your website for search engines. Just think that next time someone types in a vital keyword regarding your business, you may actually get his or her business instead of the competition.

internet search marketing
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